The New Year Kick-Off
The new year is a time for optimism about the future. It’s also a rare opportunity to start fresh. Whether 2011 was a year of feast or famine, we all begin 2012 with a clean slate. The best way to get the ball rolling in the right direction is with a kickoff meeting. It provides a forum to rally around common goals, bond as a team, and forge ahead with a single purpose.
Kickoff meetings help kick-start the new year and they set the tone for success. Whether you spend three days at Disney World, book a local hotel for a day, or set aside a few hours in your conference room, use a kickoff meeting to focus and energize your team. Review your goals for2012, recognize outstanding achievement and motivate your entire team to achieve their personal best.
Celebrate the success you had the previous year (no matter how lackluster the overall performance of your team was, there were probably bright spots). If you don’t have the budget for big bonuses, even gift cards can go a long way, whether it’s a Visa gift card the recipient can use it to buy something from anywhere or a gift card to a local restaurant. Everyone likes to see their achievements—and those of their colleagues—acknowledged and appreciated.
Set the tone for the new year. State your goals (even if everyone knows what they are) and get everyone to buy in. Explain your strategy for customers and prospects and report on trends that your team can use to its advantage. Provide insights about your customer base and your target audience. Challenge your team to think outside the box and push themselves to be high achievers. Inspire excellence.
Keep the agenda moving with a variety of speakers: invite a senior company executive, a motivational speaker, and someone to give them the sales tools they’ll need to be successful in the coming year. Try team-building exercises that bring them together and give them focus.
You don’t need a big budget or an elaborate dog and pony show. Just put some thought into what will motivate your team and make sure it’s a positive experience that will get the new year off to a good start.
May professional and personal success be yours in the coming year and always.